Perhaps your business started with boots on the ground. You’ve made sure you and your staff show up where the potential your customers are. You might be investing in more traditional marketing such as magazines or billboards. Perhaps you are even doing e-mail marketing. You see, we are never going to tell you that SEO or any other form of digital marketing is the only approach that can bring you in touch with new customers. However, through experience, we know that it is effective. And more so, it is an advantage to hold over your competitors; to dominate the search engine results in your market. Because who doesn’t search for what they need on Google 2021? Wouldn’t it make sense if your business was one of the first solutions they saw instead of another company’s site?